{"id":30139,"date":"2026-09-21T14:00:19","date_gmt":"2026-09-21T12:00:19","guid":{"rendered":"https:\/\/refrigera.show\/?p=30139"},"modified":"2026-09-29T14:45:44","modified_gmt":"2026-09-29T12:45:44","slug":"awa-is-expanding-its-range-of-components-and-strengthening-its-wholesale-distribution-channel","status":"publish","type":"post","link":"https:\/\/refrigera.show\/en\/awa-is-expanding-its-range-of-components-and-strengthening-its-wholesale-distribution-channel\/","title":{"rendered":"AWA is expanding its range of components and strengthening its wholesale distribution channel"},"content":{"rendered":"<p><strong>AWA (Armaturenwerk Altenburg<\/strong>), part of the <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"><strong>BITZER Group<\/strong><\/span>, is expanding its range of components for refrigeration, air conditioning and heat pumps, while also strengthening its presence through the wholesale distribution channel.<\/p>\n<p data-d-component=\"text\">As of June 1, 2026, the German company, based in Thuringia, has expanded its product portfolio to include <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">ball valves, solenoid valves, expansion valves, filter driers and sight glasses<\/span>. The new range complements its existing offering and enables AWA to serve a wider variety of applications in the refrigeration, air conditioning and heat pump sectors.<\/p>\n<p data-d-component=\"text\">The expansion of its product range is accompanied by a strengthened commercial strategy. AWA aims to <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">intensify its cooperation with wholesalers<\/span>, making its products more readily available on the market and gradually expanding its international presence.<\/p>\n<p data-d-component=\"text\">AWA\u2019s membership in the <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">BITZER Group, dating back to 2013<\/span>, provides the industrial framework within which the company is pursuing this new phase of growth. The Altenburg-based company retains its own identity and specialization in component manufacturing while benefiting from the broader structure of the German group, which operates in the refrigeration and air conditioning technology sector.<\/p>\n<p data-d-component=\"text\">\u201cWith the expansion of our product portfolio, we are clearly demonstrating our commitment to growth and innovation,\u201d says <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">Volker Simon, Plant Manager at AWA<\/span>.<\/p>\n<p data-d-component=\"text\">Alongside the expansion of its product range, AWA intends to strengthen its relationships with wholesale distributors. \u201cOur goal is to make our solutions even more widely available in the future,\u201d Simon adds.<\/p>\n<p data-d-component=\"text\">The strategy therefore focuses on <strong>two key areas: <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">a broader product portfolio and wider market coverage<\/span><\/strong>. Through these initiatives, AWA aims to respond to evolving demand in the refrigeration, air conditioning and heat pump markets, strengthening its position within the BITZER Group and across international markets.<\/p>\n<p data-d-component=\"text\">The industrial and commercial refrigeration, cold chain logistics, freezing and cryogenics sectors will come together at <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">REFRIGERA<\/span>, the international industry event taking place at <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\">BolognaFiere from November 10 to 12, 2027<\/span>.<\/p>\n<p data-d-component=\"text\"><span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"><strong>AWA<\/strong><\/span> is part of the <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"><strong>BITZER Group<\/strong><\/span>, which has already confirmed its participation in <span data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"><strong>REFRIGERA 2027<\/strong><\/span><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AWA (Armaturenwerk Altenburg), part of the BITZER Group, is expanding its range of components for refrigeration, air conditioning and heat pumps, while also strengthening its presence<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":152060,"featured_media":30072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[297,295,251],"class_list":["post-30139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awa-en","tag-bitzer-group","tag-refrigera"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AWA is expanding its range of components and strengthening its 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